{/} Code, Create and Care

Care · 7:26

I Wasted $300 on Facebook Ads, Here's What I Learned

7:26

I lost $300 on a single Meta (Facebook) ad campaign because I didn't have a system. This video shares the three-step AI workflow I built afterward to fix failing ads, aimed at creators and small business owners without a big marketing budget or an agency.

Key takeaways

  • "Just use ChatGPT" doesn't work. Think in three stages, not one prompt.
  • Step 1, Research: ask the AI to analyze the emotional pattern of your subject before asking for an ad.
  • Step 2, Asset generation: ask for 10 hooks, not one. The generic ones show you the ceiling to break through.
  • Step 3, Iteration: the first draft is the starting line. My fix was three words: "empathy and action."
  • The same workflow works for landing pages, cold emails and YouTube titles.

Chapters

  1. 0:00 The $300 black hole
  2. 0:46 Why my first ads flopped
  3. 1:19 "Just use ChatGPT" doesn't work
  4. 1:44 The reframe: 3 stages, not 1 prompt
  5. 2:01 Step 1: Research
  6. 3:25 Step 2: Asset generation (why 10, not 1)
  7. 4:31 Step 3: Iteration (the 3-word fix)
  8. 5:43 What actually happened to the numbers
  9. 6:20 The takeaway: workflow, not budget

Tools used

ChatGPT, Meta Ads

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